Privacy Policy

1. Introduction

Welcome to primebracelet.com (“we,” “our,” or “us”). We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Insert Website URL], use our services, or make a purchase.

We operate as a multifaceted platform in the fine jewelry space, encompassing elements of:

An online store specializing in lab-grown diamonds and sustainable fine jewelry.
A direct-to-consumer brand offering personalized items (e.g., name necklaces, custom engravings).
An e-commerce marketplace for antique, estate, and pre-owned designer jewelry, potentially with certification, authentication, or peer-to-peer swapping features.
A provider of bespoke jewelry design services using 3D modeling, client collaboration portals, and configurators.
A brand focused on gender-neutral, minimalist, upcycled-material, or smart jewelry (with embedded NFC technology).
A subscription service (e.g., “Jewelry of the Month” club).
A platform utilizing augmented reality (AR) for virtual try-on, style quizzes, or personalized curation.
A service for jewelry insurance appraisal, registration, repair, restoration, or rental.
A B2B platform for trade professionals, a blog with affiliate links, or a community featuring user-generated content.

Please read this policy carefully. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect personal information that you provide to us, that is collected automatically, and, in some cases, from third parties. The types of data we collect depend on your interactions with us and may include:

Personal Identifiers: Name, email address, phone number, shipping/billing address, username, password.
Commercial Information: Purchase history, product interests, items viewed, warranty details, jewelry specifications (stone, metal, setting), customization requests (e.g., engravings), heirloom information for redesign, repair records, rental agreements, insurance appraisal data.
Financial Information: Payment card details (processed securely by our payment processors), billing address. We do not store full payment card numbers.
Demographic & Profile Data: Age, gender (if provided for personalized styling), style preferences, jewelry sizing, anniversary/birthdate (for gift services), data from style quizzes.
Sensory & Technical Data: Photographs you upload for custom design, co-creation workshops, or user-generated content campaigns. 3D models of jewelry designs. For AR try-on, we may process images or depth data from your device’s camera to render virtual jewelry on your image (this data is processed in real-time and not stored unless you save the image).
Biometric & Health Data (Applicable only to wellness products like connected rings): Sleep, stress, and activity data collected by the device. We process this data only with your explicit consent and in accordance with specialized data protection protocols.
Device & Usage Data: IP address, browser type, device characteristics, operating system, referring URLs, pages visited, clicks, time spent on site, interactions with our configurator or AR tool.
Cookies & Tracking Technologies: We use cookies, pixels, and similar technologies to analyze trends, administer the website, track user movements, and gather demographic information. You can control cookie settings through your browser.
Inferences: Profiles reflecting your preferences, characteristics, and behaviors for personalized marketing, jewelry stacking suggestions, and product curation.

3. How We Use Your Information

We use your personal information for the following business purposes:

To process and fulfill your orders, including customization, engraving, and shipping.
To provide services: 3D design collaboration, AR try-on, subscription management, repair services, rental reservations, B2B transactions, insurance appraisals, digital inventory management.
To communicate with you regarding orders, accounts, repairs, workshops, and customer service.
To personalize your experience: recommend products, suggest jewelry pairings, curate collections based on your style quiz, and display personalized content.
To administer our website, troubleshoot problems, and for internal operations such as data analysis and research.
To send marketing and promotional communications (with your consent where required).
To verify authenticity, facilitate peer-to-peer transactions, and manage our marketplace.
To run social media campaigns, contests, and features user-generated content.
To ensure the security and integrity of our services and prevent fraud.
To comply with legal obligations and enforce our terms and conditions.

4. Legal Basis for Processing (GDPR Compliance)

For users in the European Economic Area (EEA) and UK, we process your personal data under the following legal bases:

Performance of a Contract: To fulfill orders and provide the services you request.
Legitimate Interests: For website security, marketing our own similar products/services, and improving our services.
Consent: For sending certain marketing communications, using non-essential cookies, processing sensitive data (like wellness data from connected rings), or featuring your image in user-generated content campaigns. You may withdraw consent at any time.
Legal Obligation: To comply with tax, consumer, and other laws.

5. Sharing Your Information

We may share your information with:

Service Providers: Payment processors, shipping carriers, IT hosting, email service providers, analytics companies, marketing platforms, 3D modeling software providers, AR technology partners.
Professional Advisors: Lawyers, bankers, auditors, and insurers.
Business Transfers: In connection with a merger, sale, or acquisition.
Compliance & Safety: To comply with law, protect rights, or prevent harm.
With Your Consent: For example, when connecting you with a peer-to-peer seller/buyer or featuring your content on our social media.

We do not sell your personal information in the conventional sense. However, under the CCPA/CPRA, sharing data for targeted advertising may be considered a “sale” or “sharing.” See Section 9 for your CCPA rights.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Specific retention periods vary based on the purpose:

Transaction data is retained for tax and warranty periods (typically 7-10 years).
Marketing consent data is retained as long as you remain an active subscriber.
Website analytics data is typically retained for 26 months.
Data related to jewelry insurance appraisals is retained for the lifespan of the item + a statutory period.
Inactive account data may be anonymized or deleted after a period of inactivity.

7. Your Data Protection Rights

Depending on your location, you may have rights under GDPR, CCPA/CPRA, or other laws:

Access & Portability: Request a copy of your data.
Correction: Request correction of inaccurate data.
Deletion: Request erasure of your data under certain conditions.
Restriction/Object: Object to or restrict certain processing.
Withdraw Consent: Where processing is based on consent.
Opt-Out of Sale/Sharing (CCPA): See Section 9.
Non-Discrimination: Not to be discriminated against for exercising your rights.

To exercise these rights, please contact us using the details in Section 12.

8. Payment Processing

We use PayPal as our payment gateway to handle credit card, debit card, and other online transactions. All payment information you enter at checkout is processed and stored through PayPal’s secure, encrypted services to safeguard your data privacy and security.

For detailed information on how PayPal collects, uses, and protects your personal data, please see the PayPal Privacy Statement.

9. Notice for California Residents (CCPA/CPRA)

This section supplements the policy for California consumers.

Categories of Personal Information Collected: See Section 2. In the past 12 months, we have collected identifiers, commercial, financial, demographic, internet, sensory, and inference data.
Business Purposes for Use: See Section 3.
“Sale” or “Sharing”: We may “share” identifiers, commercial, and internet data with advertising partners to deliver personalized ads. This may be considered a “sale” under CCPA.
Your Rights: You have the right to Opt-Out of Sale/Sharing. To exercise this right, you may click this link: “Do Not Sell or Share My Personal Information” or contact us.
You also have rights to Know, Delete, and Correct your personal information, and to limit use of sensitive personal information.

10. Children’s Privacy

Our services are not intended for individuals under the age of 16 (or a higher age threshold in certain jurisdictions). For brands offering children’s keepsakes, accounts are managed strictly by parents/guardians. We do not knowingly collect data from children. If you are a parent and believe your child has provided us with data, please contact us.

11. Security

We implement technical and organizational measures to protect your data. However, no method of transmission over the Internet is 100% secure.

12. Contact Us

For questions, to exercise your rights, or to lodge a complaint, please contact us at:

primebracelet.com
87 Hung Loon Road, Hung Hom, Yau Tsim Mong District, Hong Kong
Email: support@primebracelet.com
Phone: 00852-5768401